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Problem: Revilopark was the upstart project of Oliver Luckett, who had previously worked for a variety of internet media companies in various C level positions. He decided that he wanted to take his knowledge of the workings of online communities and internet marketing and fuse the two together in order to create an organic , grassroots, online marketing community. He needed an identity and some direction launching the new brand. Solution: We began with a logo design exercise. We wanted the logo to be bold and simple, just like the concept that he was offering up. We went through a number of iterations, finally agreeing on the inverted R and P logotype. After choosing a corporate palette and finishing the logo design process, we set out to create a very simple web site that would direct potential clients into the office. We built him a series of Powerpoint templates so that the presentations he gave to his potential clients would have the same look and feel as the letterhead and business cards that he handed out. Then we helped Oliver refine his marketing message, describing his company's services as "Momentum and Digital Branding" helped to differentiate his services from the hoards of companies who offer "online marketing." Momentum referred to the collective power of the online community's ability to kick-start trends and Digital Branding referred to the company's ability to build brand awareness in the digital community. Revilopark has most recently been involved helping Keenan Ivory Wayans with two projects.
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