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Challenge: Citycares is a large non-profit conglomerate with affiliates in every major metropolitan area in the U.S. and the U.K. They match volunteers with community service activities, host city-wide service events, organize volunteer opportunities for community agencies as well as corporations. Citycares needed a central, web-based application to help them organize their fundraising, manage products and volunteers, and connect the disparate affiliate organizations. They required a template that could be used by each affiliate and customized, but that also represented a unified family under the Citycares umbrella. In addition, as the affiliates differed widely in the amount of information they would be presenting, the template had to be able to expand and contract without compromising the overall aesthetic. On the administrative side, they needed a site designed for multiple users and many levels of security. For example, a high-level employee logging information about donors would require a much more complicated set of controls than a front desk employee doing data entry. Solution: We designed a versatile, modular template that would serve as the homepage for each affiliate after they uploaded their logo and photos, chose their colors, and selected typefaces from the options provided. Color and font choices remain consistent throughout the system, so that their admin tools automatically mirror the look and feel of the affiliate's public site. The homepage template was designed using a series of information pods that expanded and contracted dynamically depending on how much information was dropped into them, while still maintaining the essential graphic relationships necessary to communicate organization and a visual hierarchy of information. The administrative side was designed with a similar approach. We designed several ways to convey information that were able to partner with one and another to communicate either simple or complex arrays of information while presenting it in a linear and methodical way. The result was a suite of tools and public sites that were highly customizable, retained the core identity of each organization, but also had enough common elements to clearly identify them as Citycares affiliates.
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